Privacy

Introduction and overview

We have written this data protection declaration (version 10.11.2023-322667719) in order to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller - and that of Processors commissioned by us (e.g. providers) – process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.

In short: We inform you comprehensively about the data we process about you.

Privacy policies usually sound very technical and use legal terms. This data protection declaration, however, is intended to describe the most important things to you as simply and transparently as possible. To the extent that it promotes transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. We thereby inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible if you make as brief, unclear and legal-technical statements as possible, as are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information that you didn't know before.

If you still have questions, we would like to ask you to contact the responsible body named below or in the legal notice, follow the existing links and look at further information on third-party sites. You can of course also find our contact details in the Impressum.

Scope of application

This data protection declaration applies to all personal data processed by us in the company and to all personal data that companies commissioned by us (processors) process. By personal data we mean information within the meaning of Article 4 No. 1 GDPR such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this data protection declaration includes:

• All online presences (websites, online shops) that we operate
• Social media presence and email communication
• Mobile apps for smartphones and other devices

In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner within the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following data protection declaration we provide you with transparent information about the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.

As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course access this EU General Data Protection Regulation online on EUR-Lex, the access to the EU -Law, read at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.

We only process your data if at least one of the following conditions applies:

1. Consent (Article 6 Paragraph 1 Letter a GDPR): You have given us your consent to process data for a specific purpose. An example would be saving the data you entered on a contact form.

2. Contract (Article 6 paragraph 1 lit. b GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we need personal information in advance.

3. Legal obligation (Article 6 paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.

4. Legitimate interests (Article 6 paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

Other conditions such as the perception of recordings in the public interest and the exercise of public authority as well as the protection of vital interests generally do not apply to us. If such a legal basis is relevant, it will be shown in the appropriate place.

In addition to the EU regulation, national laws also apply:

• In Austria this is the Federal Law for the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act), or DSG for short.

• The Federal Data Protection Act, or BDSG for short, applies in Germany..

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or body below:

A&G Thermotechnik GmbH

At Trippelsberg 92

40589 Düsseldorf

Email: [email protected]

Telephone: 0176 38 208 475

Storage period

Our general criterion is that we only store personal data for as long as is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased, for example for accounting purposes.

If you wish to have your data deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided we have further information.

Rights under the General Data Protection Regulation

In accordance with Articles 13, 14 GDPR, we inform you of the following rights to which you are entitled so that data is processed fairly and transparently:

• According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If this is the case, you have the right to receive a copy of the data and to know the following information:

       o for what purpose we carry out the processing;

       o the categories, i.e. the types of data that are processed;

       o who receives this data and, if the data is transferred to third countries, how security     can be guaranteed;

       o how long the data will be stored;

       o the existence of the right to rectification, deletion or restriction of processing and the right to object to processing;

       o that you can complain to a supervisory authority (links to these authorities can be found below);

       o the origin of the data if we did not collect it from you;

       o whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile for you.

• According to Article 16 GDPR, you have the right to rectification of data, which means that we must correct data if you find errors.

• According to Article 17 GDPR, you have the right to deletion (“right to be forgotten”), which specifically means that you can request the deletion of your data.

• According to Article 18 GDPR, you have the right to restrict processing, which means that we are only allowed to store the data but not use it any further.

• According to Article 20 GDPR, you have the right to data portability, which means that upon request we will provide you with your data in a common format.

• According to Article 21 GDPR, you have a right to object, which, once enforced, will result in a change to the processing.

        o If the processing of your data is based on Article 6 Paragraph 1 Letter e (public interest, exercise of official authority) or Article 6 Paragraph 1 Letter f (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.

        o If data is used to conduct direct advertising, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing.

        o If data is used to carry out profiling, you can object to this type of data processing at any time. We are then no longer allowed to use your data for profiling.

• According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).

• According to Article 77 GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: you have rights – do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website you can find at https://www.dsb.gv.at/. In Germany there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

North Rhine-Westphalia Data Protection Authority

State Commissioner for Data Protection: Bettina Gayk

Address: Kavalleriestrasse 2-4, 40213 Düsseldorf

Telephone number: 02 11/384 24-0

Email address: [email protected]

Website: https://www.ldi.nrw.de/

Data transfer to third countries

We only transfer or process data to countries outside the scope of the GDPR (third countries) if you consent to this processing or there is other legal permission. This applies in particular if the processing is required by law or necessary to fulfill a contractual relationship and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason why we have data processed in third countries. Processing personal data in third countries such as the USA, where many software manufacturers provide services and have their server locations, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, in the opinion of the European Court of Justice, there is currently only an adequate level of protection for data transfer to the USA if a US company that processes personal data of EU citizens in the USA is an active participant in the EU-US Data Privacy Frameworks is. You can find more information about this at: https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en

Data processing by US services that are not active participants in the EU-US Data Privacy Framework may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. It can also happen that collected data is linked to data from other services from the same provider, provided you have a corresponding user account. If possible, we try to use server locations within the EU, if this is offered.

We will inform you in more detail about data transfer to third countries in the appropriate places in this data protection declaration, if this applies.

Security of data processing

To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In doing so, we make it as difficult as possible for third parties to infer personal information from our data.

Art. 25 GDPR speaks here of “data protection through technology design and through data protection-friendly default settings” and means that one always thinks about security and the corresponding security when it comes to both software (e.g. forms) and hardware (e.g. access to the server room). takes measures. Below we will go into specific measures if necessary.

TLS encryption with https

TLS, encryption and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transmit data over the Internet in a secure manner.

This means that the entire transmission of all data from your browser to our web server is secured - no one can “eavesdrop”.

We have thus introduced an additional security layer and comply with data protection through technical design (Article 25 Paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data.

You can recognize the use of this data transfer protection by the small lock symbol at the top left of the browser, to the left of the internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our internet address.

If you would like to know more about encryption, we recommend searching Google for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

Communication

Communication summary

👥 Affected people: Anyone who communicates with us by phone, email or online form

📓 Processed data: e.g. E.g. telephone number, name, email address, entered form data. You can find more details about the type of contact used

🤝 Purpose: Handling communication with customers, business partners, etc.

📅 Storage period: Duration of the business case and the legal regulations

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. b GDPR (contract), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

If you contact us and communicate by telephone, email or online form, personal data may be processed.

The data will be processed to process and process your question and the related business transaction. The data is stored for as long as the law requires.

Affected people

The above-mentioned processes affect everyone who tries to contact us via the communication channels we provide.

phone

If you call us, the call data will be stored pseudonymously on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can then be sent by email and saved to answer your query. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.

e-mail

If you communicate with us via email, data may be stored on the respective device (computer, laptop, smartphone, etc.) and data may be stored on the email server. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.

Online forms

If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to one of our email addresses. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.

Legal basis

The processing of data is based on the following legal bases:

• Art. 6 Para. 1 lit. a GDPR (consent): You give us your consent to store your data and to continue using it for purposes relevant to the business transaction;
• Art. 6 Paragraph 1 Letter b GDPR (contract): There is a need to fulfill a contract with you or a processor such as. B. the telephone provider or we need to use the data for pre-contractual activities, such as: B. the preparation of an offer;
• Art. 6 Para. 1 lit. f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional framework. For this purpose, certain technical facilities such as: B. E-mail programs, exchange servers and mobile phone operators are necessary in order to be able to operate communication efficiently.

Cookies

Cookies summary

👥 Affected: Visitors to the website

🤝 Purpose: depending on the respective cookie. You can find more details about this below or from the manufacturer of the software that sets the cookie.

📓 Processed data: Depending on the cookie used. You can find more details about this below or from the manufacturer of the software that sets the cookie.

📅 Storage period: depending on the respective cookie, can vary from hours to years

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.

Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically stored in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as: B. Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually because each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “malicious” things. Cookies also cannot access information on your PC.

For example, cookie data might look like this:

Diese Mindestgrößen sollte ein Browser unterstützen können:

Name: _ga

Value: GA1.2.1326744211.152322667719-9

Purpose: Differentiation of website visitors

Expiry date: after 2 years

A browser should be able to support these minimum sizes:

• At least 4096 bytes per cookie
• At least 50 cookies per domain
• At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies

These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes their browser window.

Purposeful cookies

These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website on different browsers.

Targeting cookies

These cookies ensure better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookies

These cookies are also called targeting cookies. They serve to provide the user with individually tailored advertising. This can be very practical, but also very annoying.

Typically, when you first visit a website, you will be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism” .

Purpose of processing via cookies

The purpose ultimately depends on the respective cookie. You can find more details about this below or from the manufacturer of the software that sets the cookie.

Which data is processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the data processed or stored in the following data protection declaration.

Storage period of cookies

The storage period depends on the respective cookie and is further specified below. Some cookies are deleted after less than an hour, others can remain on a computer for several years.

You also have an influence on the storage period. You can delete all cookies manually at any time via your browser (see also “Right to object” below). Furthermore, cookies that are based on consent will be deleted at the latest after you revoke your consent, although the legality of storage remains unaffected until then.

Right to object – how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, deactivating them or only partially allowing them. For example, you can block third-party cookies but allow all other cookies.

If you would like to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can do this in your browser settings:

Chrome: Cookies in Chrome löschen, aktivieren und verwalten

Safari: Verwalten von Cookies und Websitedaten mit Safari

Firefox: Cookies löschen, um Daten zu entfernen, die Websites auf Ihrem Computer abgelegt haben

Internet Explorer: Löschen und Verwalten von Cookies

Microsoft Edge: Löschen und Verwalten von Cookies

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. The best thing to do is to search for the instructions in Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

Legal basis

The so-called “Cookie Guidelines” have existed since 2009. This states that the storage of cookies requires your consent (Article 6 Para. 1 lit. a GDPR). However, there are still very different reactions to these guidelines within the EU countries. In Austria, however, this directive was implemented in Section 96 Paragraph 3 of the Telecommunications Act (TKG). In Germany, the cookie guidelines have not been implemented as national law. Instead, this directive was largely implemented in Section 15 Paragraph 3 of the Telemedia Act (TMG).

For absolutely necessary cookies, even if consent is not given, there are legitimate interests (Article 6 Para. 1 lit. f GDPR), which in most cases are of an economic nature. We want to provide website visitors with a pleasant user experience and certain cookies are often absolutely necessary for this.

If non-essential cookies are used, this will only happen with your consent. The legal basis in this respect is Article 6 Paragraph 1 Letter a GDPR.

In the following sections you will be informed in more detail about the use of cookies if the software used uses cookies.

Customer data

Customer data summary

👥 Affected: Customers or business and contractual partners

🤝 Purpose: Provision of the contractually or pre-contractually agreed services including associated communication

📓 Processed data: name, address, contact details, email address, telephone number, payment information (such as invoices and bank details), contract data (such as term and subject matter of the contract), IP address, order data

📅 Storage period: the data will be deleted as soon as it is no longer required to fulfill our business purposes and there is no legal obligation to retain it.

⚖️ Legal basis: Legitimate interest (Art. 6 Para. 1 lit. f GDPR), contract (Art. 6 Para. 1 lit. b GDPR)

What is customer data?

So that we can offer our service and our contractual services, we also process data from our customers and business partners. This data always includes personal data. Customer data refers to all information that is processed on the basis of a contractual or pre-contractual collaboration in order to be able to provide the services offered. Customer data is all collected information that we collect and process about our customers.

Why do we process customer data?

There are many reasons why we collect and process customer data. The most important one is that we simply need various data to provide our services. Sometimes your email address is enough, but if you purchase a product or service, we also need data such as name, address, bank details or contract details. We also use the data for marketing and sales optimization so that we can improve our overall service for our customers. Another important point is our customer service, which is always very important to us. We want you to be able to come to us at any time with questions about our offers and for this we need at least your email address.

Which data is processed?

Exactly which data is stored can only be shown at this point using categories. This always depends on which services you receive from us. In some cases, you simply give us your email address so that we can, for example, contact you or answer your questions. In other cases, you purchase a product or service from us and for this we need significantly more information, such as your contact details, payment details and contract details.

Here is a list of possible data that we receive and process from you:

• Surname
• Contact address
• E-mail address
• Telephone number
• Birth date
• Payment data (invoices, bank details, payment history, etc.)
• Contract data (term, content)
• Usage data (websites visited, access data, etc.)
• Metadata (IP address, device information)

How long is the data stored?

As soon as we no longer need the customer data to fulfill our contractual obligations and our purposes and the data is no longer necessary for possible warranty and liability obligations, we delete the corresponding customer data. This is the case, for example, when a business contract ends. After that, the limitation period is usually 3 years, although longer periods are possible in individual cases. Of course, we also adhere to the legal retention requirements. Your customer data will definitely not be passed on to third parties unless you have explicitly given your consent.

Legal basis

The legal basis for the processing of your data is Article 6 Paragraph 1 Letter a GDPR (consent), Article 6 Paragraph 1 Letter b GDPR (contract or pre-contractual measures), Article 6 Paragraph 1 Letter f GDPR (authorized interests) and in special cases (e.g. medical services) Art. 9 Para. 2 lit. a. GDPR (Special Categories Processing).

In the case of protecting vital interests, data processing takes place in accordance with Article 9 Paragraph 2 Letter c. GDPR. For the purposes of health care, occupational medicine, medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector, personal data is processed in accordance with Art. 9 Para. 2 lit. H. GDPR. If you voluntarily provide data in the special categories, the processing will take place on the basis of Article 9 Paragraph 2 Letter a. GDPR.

Web Analytics Introduction

Web Analytics Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Evaluation of visitor information to optimize the website.

📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details about this in the web analytics tool used.

📅 Storage period: depends on the web analytics tool used

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Web Analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics for short. Data is collected, which the respective analytical tool provider (also called tracking tool) stores, manages and processes. The data is used to create analyzes of user behavior on our website and make them available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. We will show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data can be stored in cookies.

Why do we do web analytics?

We have a clear goal in mind with our website: we want to provide the best web offering on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand and, on the other hand, make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and us. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All of this information helps us to optimize the website and thus best adapt it to your needs, interests and wishes.

Which data is processed?

Of course, exactly which data is stored depends on the analysis tools used. However, it is usually stored, for example, what content you view on our website, what buttons or links you click on, when you access a page, what browser you use, what device (PC, tablet, smartphone, etc.) you use website you visit or what computer system you use. If you agreed that location data may also be collected, this can also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data such as your name, age, address or email address is stored. All of this data, if collected, is stored pseudonymously. This means you cannot be identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java script code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, other cookies can store data for several years.

Duration of data processing

We will inform you below about the duration of data processing if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, for example in the case of accounting, this storage period can also be exceeded.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we obtained with our cookie popup. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of web analytics, we detect website errors, identify attacks and improve profitability. The legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use the tools if you have given your consent.

Since cookies are used in web analytics tools, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Information about special web analytics tools, if available, can be found in the following sections.

Google Analytics privacy policy

Google Analytics Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Evaluation of visitor information to optimize the website.

📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior and click behavior. You can find more details about this further down in this data protection declaration.

📅 Storage period: individually adjustable, by default Google Analytics stores 4 data for 14 months

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Google Analytics?

On our website we use the analysis tracking tool Google Analytics in version Google Analytics 4 (GA4) from the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is for everyone Google services responsible. Google Analytics collects data about your actions on our website. Through the combination of different technologies such as cookies, device IDs and login information, you as a user can be identified across different devices. This means your actions can also be analyzed across platforms.

For example, if you click on a link, this event is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. Below we will go into more detail about the tracking tool and, above all, inform you about what data is processed and how you can prevent this.

Google Analytics is a tracking tool that is used to analyze traffic on our website. The basis of these measurements and analyzes is a pseudonymous user identification number. This number does not contain any personal data such as name or address, but is used to assign events to a device. GA4 uses an event-based model that captures detailed information about user interactions such as page views, clicks, scrolling, conversion events. In addition, various machine learning functions have been built into GA4 to better understand user behavior and certain trends. GA4 relies on modeling with the help of machine learning functions. This means that based on the data collected, missing data can also be extrapolated in order to optimize the analysis and also to be able to make forecasts.

In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various events that you perform on our website. With GA4's event-based data model, we as website operators can define and track specific events to obtain analysis of user interactions. In addition to general information such as clicks or page views, specific events that are important for our business can also be tracked. Such special events could be, for example, sending a contact form or purchasing a product.

As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These may include, among others, the following reports:

• Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
• Display Reports: Display reports help us analyze and improve our online advertising.
• Acquisition reports: Acquisition reports give us helpful information about how we can attract more people to our service.
• Behavioral reports: This tells us how you interact with our website. We can track the route you take on our site and which links you click on.
• Conversion reports: Conversion is the process in which you take a desired action based on a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are being received by you. This is how we want to increase our conversion rate.
• Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.

In addition to the analysis reports mentioned above, Google Analytics 4 also offers the following functions, among others:

• Event-based data model: This model captures very specific events that may occur on our website. For example, playing a video, purchasing a product or signing up for our newsletter.
• Advanced analytics features: These features allow us to better understand your behavior on our website or certain general trends. For example, we can segment user groups, carry out comparative analyzes of target groups or track your path on our website.
• Predictive modeling: Based on collected data, machine learning can extrapolate missing data that predicts future events and trends. This can help us develop better marketing strategies.
• Cross-platform analysis: Data can be collected and analyzed from both websites and apps. This gives us the opportunity to analyze user behavior across platforms, provided you have of course consented to data processing.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics creates a random, unique ID associated with your browser cookie using a tracking code. This is how Google Analytics recognizes you as a new user and you are assigned a user ID. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

In order to be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is the default for every newly created property. Depending on the property used, data is stored for different lengths of time.

Using identifiers such as cookies, app instance IDs, user IDs or custom event parameters, your interactions are measured across platforms, provided you have consented. Interactions are all types of actions that you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on Google Analytics data unless we as website operators authorize this. Exceptions may occur if required by law.

According to Google, Google Analytics 4 does not log or store IP addresses. However, Google uses the IP address data to derive location data and deletes it immediately afterwards. All IP addresses collected from users in the EU are deleted before the data is stored in a data center or on a server.

Because Google Analytics 4 focuses on event-based data, the tool uses significantly fewer cookies compared to previous versions (like Google Universal Analytics). However, there are some specific cookies used by GA4. These include, for example:

Name: _ga
Wert: 2.1326744211.152322667719-5
Verwendungszweck: Standardmäßig verwendet analytics.js das Cookie _ga, um die User-ID zu speichern. Grundsätzlich dient es zur Unterscheidung der Webseitenbesucher.
Ablaufdatum: nach 2 Jahren

Name: _gid
Wert: 2.1687193234.152322667719-1
Verwendungszweck: Das Cookie dient auch zur Unterscheidung der Webseitenbesucher
Ablaufdatum: nach 24 Stunden

Name: _gat_gtag_UA_<property-id>
Wert: 1
Verwendungszweck: Wird zum Senken der Anforderungsrate verwendet. Wenn Google Analytics über den Google Tag Manager bereitgestellt wird, erhält dieser Cookie den Namen _dc_gtm_ <property-id>.
Ablaufdatum: nach 1 Minute

Name: _ga

Value: 2.1326744211.152322667719-5

Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.

Expiry date: after 2 years

Name: _gid

Value: 2.1687193234.152322667719-1

Purpose: The cookie is also used to distinguish website visitors

Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>

Value: 1

Intended use: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.

Expiry date: after 1 minute

Note: This list cannot claim to be complete, as Google continually changes its choice of cookies. GA4 also aims to improve data protection. Therefore, the tool offers some options for controlling data collection. For example, we can set the storage period ourselves and also control data collection.

Here we show you an overview of the main types of data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly the areas you click on. This gives us information about where you are on our site.

Session duration: Google refers to the time that you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce is when you only view one page on our website and then leave our website again.

Account creation: If you create an account or place an order on our website, Google Analytics collects this data.

Location: IP addresses are not logged or stored in Google Analytics. However, shortly before the IP address is deleted, derivatives for location data are used.

Technical information: Technical information may include, but is not limited to, your browser type, your Internet service provider or your screen resolution.

Source of origin: Google Analytics or we are of course also interested in which website or advertising you came to our site from.

Other data includes contact details, any reviews, playing media (e.g. when you play a video via our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has their servers spread all over the world. You can read exactly where the Google data centers are located here: https://www.google.com/about/datacenters/locations/?hl=de

Your data is distributed on different physical storage media. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyze servers, the risk of service disruption at Google remains low.

The retention period of the data depends on the properties used. The storage period is always determined specifically for each individual property. Google Analytics offers us four options for controlling storage duration:

• 2 months: this is the shortest storage period.
• 14 months: by default, GA4 stores data for 14 months.
• 26 months: you can also save the data for 26 months.
• Data will not be deleted until we delete it manually

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period chosen by us. In this case, the retention period will be reset each time you visit our website again within the specified period.

Once the specified period has expired, the data will be deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can use the browser add-on to deactivate Google Analytics JavaScript (analytics.js, gtag.js) to prevent Google Analytics 4 from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the relevant instructions for the most popular browsers under the “Cookies” section.

Legal basis

The use of Google Analytics requires your consent, which we obtained with our cookie popup. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Analytics, we detect errors on the website, identify attacks and improve profitability. The legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use Google Analytics if you have given your consent.

Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to find out more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/ 6004245?hl=de.

If you want to find out more about data processing, please use the Google data protection declaration at https://policies.google.com/privacy?hl=de.

YouTube Analytics and Reporting API Privacy Policy

We use the web analysis tool YouTube Analytics and Reporting API on our website. The service provider is the American company YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

YouTube also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing.

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, YouTube uses standard contractual clauses approved by the EU Commission (= Article 46, Paragraph 2 and 3 GDPR). These clauses oblige YouTube to comply with the EU data protection level when processing relevant data even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find more information about Google's standard contractual clauses at https://business.safety.google/intl/de/adsprocessorterms/.

Since YouTube is a subsidiary of Google, there is a common data protection declaration. If you would like to find out more about how your data is handled, we recommend the data protection declaration at https://policies.google.com/privacy?hl=de.

Social media introduction

Social Media Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Presentation and optimization of our services, contact with visitors, interested parties, etc., advertising

📓 Data processed: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device and your IP address.

You can find more details about this in the respective social media tool used.

📅 Storage period: depends on the social media platforms used

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Social Media?

In addition to our website, we are also active on various social media platforms. User data can be processed so that we can specifically address users who are interested in us via social networks. In addition, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media are websites and apps through which registered members can produce content, exchange content openly or in specific groups and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and connect online. With our social media presence we can bring our products and services closer to interested parties. The social media elements integrated on our website help you to switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel has the primary purpose of being able to carry out web analyses. The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions can be drawn about your interests using the evaluated data and so-called user profiles can be created. This also makes it possible for the platforms to present you with tailored advertisements. Cookies are usually set in your browser for this purpose and store data about your usage behavior.

We generally assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has decided that in certain cases the operator of the social media platform can be jointly responsible with us within the meaning of Article 26 GDPR. If this is the case, we will point this out separately and work on the basis of a relevant agreement. The essence of the agreement is then reproduced below for the affected platform.

Please note that when you use the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. This may mean that you may no longer be able to easily request or enforce your rights in relation to your personal data.

Which data is processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as telephone numbers, email addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about Your device and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the social media channel you are visiting and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers’ servers. This means that only the providers have access to the data and can give you the appropriate information or make changes.

If you want to know exactly what data is stored and processed by social media providers and how you can object to data processing, you should read the company's respective data protection declaration carefully. If you have any questions about data storage and data processing or want to assert the relevant rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you below about the duration of data processing if we have further information. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is compared with your own user data will be deleted within two days. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, for example in the case of accounting, this storage period can also be exceeded.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since cookies can be used with social media tools, we also recommend our general data protection declaration about cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Legal basis

If you have agreed that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or the cookie guidelines of the respective service provider.

You can find information about specific social media platforms - if available - in the following sections.

Cookie Consent Management Platform Introduction

Cookie Consent Management Platform Summary

👥 Affected: Website visitors

🤝 Purpose: Obtaining and managing consent to certain cookies and thus the use of certain tools

📓 Data processed: Data to manage the cookie settings such as IP address, time of consent, type of consent, individual consents. You can find more details about this in the respective tool used.

📅 Storage period: Depends on the tool used, you have to be prepared for periods of several years

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is a Cookie Consent Management Platform?

We use Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle the scripts and cookies used correctly and safely. The software automatically creates a cookie popup, scans and controls all scripts and cookies, provides you with the necessary cookie consent under data protection law and helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you allow or disallow. The following graphic shows the relationship between browser, web server and CMP.

Why do we use a cookie management tool?

Our goal is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to inform you as much as possible about all the tools and all the cookies that can store and process your data. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we must first know exactly which cookies ended up on our website. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information about them. You can then accept or reject cookies via the consent system.

Which data is processed?

As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent will be saved so that we do not have to ask you every time you visit our website and we can also prove your consent if legally required. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period for your cookie consent varies. This data (such as pseudonymous user ID, time of consent, detailed information on cookie categories or tools, browser, device information) is usually stored for up to two years.

Duration of data processing

We will inform you below about the duration of data processing if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted after you leave the website, others can be stored in your browser for several years. The exact duration of data processing depends on the tool used; in most cases you should be prepared for a storage period of several years. You will usually receive detailed information about the duration of data processing in the respective data protection declarations of the individual providers.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Information about special cookie management tools, if available, can be found in the following sections.

Legal basis

If you agree to cookies, your personal data will be processed and stored via these cookies. If we are allowed to use cookies based on your consent (Article 6 Para. 1 lit. a GDPR), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, a cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient and legally compliant manner, which represents a legitimate interest (Article 6 Para. 1 lit. f GDPR).

Cloud services

Cloud Services Privacy Policy Summary

👥 Those affected: We as website operators and you as website visitors

🤝 Purpose: Security and data storage

📓 Data processed: Data such as your IP address, name or technical data such as browser version

You can find more details about this below and in the individual data protection texts or in the data protection declarations of the providers

📅 Storage period: Most data is stored until it is no longer needed to provide the service

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are cloud services?

Cloud services provide us as website operators with storage space and computing power over the Internet. Data can be transferred to an external system, processed and stored via the Internet. The relevant cloud provider is responsible for managing this data. Depending on the requirements, an individual or a company can choose the storage space size or computing power. Cloud storage is accessed via an API or via storage protocols. API stands for Application Programming Interface and means a programming interface that connects software with hardware components.

Why do we use cloud services?

We use cloud services for several reasons. A cloud service offers us the opportunity to store our data securely. We also have access to the data from different locations and devices, giving us more flexibility and making our work processes easier. Cloud storage also saves us costs because we don't have to build and manage our own infrastructure for data storage and data security. By centrally storing our data in the cloud, we can also expand our fields of application and manage our information much better.

As website operators and as companies, we primarily use cloud services for our own purposes. For example, we use the Services to manage our calendar, to store documents or other important information in the cloud. However, your personal data may also be stored. This is the case, for example, if you provide us with your contact details (such as name and email address) and we store our customer data with a cloud provider. Consequently, data that we process from you can also be stored and processed on external servers. If we offer certain forms or content from cloud services on our website, cookies may also be set for web analysis and advertising purposes. Such cookies also remember your settings (such as the language used) so that you can find your usual web environment the next time you visit our website.

What data is processed by cloud services?

Much of the data we store in the cloud is not personal, but some data is considered personal data according to the GDPR definition. This often involves customer data such as name, address, IP address or telephone number or technical device information. Videos, images and audio files can also be stored in the cloud. How exactly the data is collected and stored depends on the respective service. We try to only use services that handle the data very trustworthy and professionally. In principle, services such as Amazon Drive have access to the stored files in order to be able to offer their own service accordingly. However, the services require permissions such as the right to copy files for security reasons. This data will be processed and managed within the framework of the Services and in compliance with applicable laws. This also includes the GDPR for US providers (via the standard contractual clauses). In some cases, these cloud services also work with third parties who may process data under the direction of and in accordance with privacy policies and other security measures. At this point we would like to emphasize again that all well-known cloud services (such as Amazon Drive, Google Drive or Microsoft Onedrive) obtain the right to have access to stored content in order to be able to offer and optimize their own service accordingly.

Duration of data processing

We will inform you below about the duration of data processing if we have further information. In general, cloud services store data until you or we revoke the data storage or delete the data again. In general, personal data is only stored for as long as is strictly necessary to provide the services. However, a final data deletion from the cloud can take a few months. This is the case because the data is usually not only stored on one server, but is split across different servers.

Right to object

You also have the right and the opportunity to revoke your consent to data storage in a cloud at any time. If cookies are used, you also have the right to withdraw consent. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. We also recommend our general privacy policy about cookies. To find out exactly which data is stored and processed, you should read the data protection declarations of the respective cloud providers.

Legal basis

We use cloud services primarily based on our legitimate interests (Art. 6 Para. 1 lit. f GDPR) in a good security and storage system.

Certain processing, in particular the use of cookies and the use of storage functions, requires your consent. If you have agreed that your data can be processed and stored in cloud services, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). Most services we use set cookies on your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or the cookie guidelines of the respective service provider.

You can find information about special tools - if available - in the following sections.

OneDrive privacy policy

We use OneDrive for our business, which is a file hosting service from Microsoft. The service provider is the American company Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

Microsoft also processes your data in the USA, among other places. OneDrive or Microsoft is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Microsoft also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Microsoft is committed to complying with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find more information about Microsoft's standard contractual clauses at https://learn.microsoft.com/en-us/compliance/regulatory/offering-eu-model-clauses

You can find out more about the data that is processed through the use of OneDrive in the data protection declaration at https://privacy.microsoft.com/de-de/privacystatement.

Online map services introduction

Online Map Services Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: To improve user experience

📓 Processed data: Which data is processed depends largely on the services used. This usually involves IP address, location data, search items and/or technical data. You can find more details about the tools used in each case.

📅 Storage duration: depends on the tools used

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are online mapping services?

We also use online map services as an extended service for our website. Google Maps is probably the service you are most familiar with, but there are also other providers that specialize in creating digital maps. Such services make it possible to display locations, route maps or other geographical information directly via our website. Thanks to an integrated map service, you no longer have to leave our website, for example to view the route to a location. So that the online map works on our website, map sections are integrated using HTML code. The services can then display road maps, the earth's surface or aerial or satellite images. If you use the built-in map offer, data will also be transferred to the tool used and stored there. This data may also include personal data.

Why do we use online mapping services on our website?

Generally speaking, our aim is to offer you a pleasant time on our website. And of course your time will only be pleasant if you can easily find your way around our website and find all the information you need quickly and easily. We therefore thought that an online card system could be a significant optimization of our service on the website. Without leaving our website, you can easily view route descriptions, locations or even sights using the map system. Of course, it's also super practical that you can see at a glance where our company headquarters are, so you can find us quickly and safely. As you can see, there are simply many advantages and we clearly consider online mapping services on our website as part of our customer service.

What data is stored by online mapping services?

If you open a page on our website that has an online map function built in, personal data may be transmitted to the relevant service and stored there. This is usually your IP address, which can also be used to determine your approximate location. In addition to the IP address, data such as entered search terms and longitude and latitude coordinates are also stored. For example, if you enter an address for route planning, this data will also be saved. The data is not stored by us, but on the servers of the integrated tools. You can think of it something like this: you are on our website, but when you interact with a mapping service, that interaction actually happens on their website. In order for the service to function properly, at least one cookie is usually set in your browser. For example, Google Maps also uses cookies to record user behavior and thus optimize its own service and be able to display personalized advertising. You can find out more about cookies in our “Cookies” section.

How long and where is the data stored?

Every online mapping service processes different user data. If we have further information, we will inform you about the duration of data processing below in the relevant sections for the individual tools. In principle, personal data is only retained for as long as is necessary to provide the service. Google Maps, for example, stores certain data for a set period of time, but you have to delete other data yourself. With Mapbox, for example, the IP address is stored for 30 days and then deleted. You see, every tool stores data for a different amount of time. We therefore recommend that you take a close look at the data protection declarations of the tools used.

The providers also use cookies to store data about your user behavior with the map service. You can find more general information about cookies in our “Cookies” section, but you can also find out which cookies can be used in the data protection texts of the individual providers. In most cases, however, this is only an exemplary list and is not complete.

Right to object

You always have the opportunity and right to access your personal data and to object to its use and processing. You can also revoke the consent you have given us at any time. As a rule, the easiest way to do this is to use the cookie consent tool. But there are also other opt-out tools you can use. You can also manage, delete or deactivate possible cookies that are set by the providers used with just a few mouse clicks. However, it may then happen that some functions of the service no longer work as usual. How you manage cookies in your browser also depends on the browser you use. In the “Cookies” section you will also find links to the instructions for the main browsers.

Legal basis

If you have consented to the use of an online mapping service, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by an online mapping service.

We also have a legitimate interest in using an online mapping service to optimize our service on our website. The corresponding legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use an online mapping service if you have given your consent. We definitely want to record this again at this point.

Information about special online map services - if available - can be found in the following sections.

Google Maps privacy policy

Google Maps Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Optimization of our service

📓 Processed data: Data such as search terms entered, your IP address and also the latitude and longitude coordinates.

You can find more details about this further down in this data protection declaration.

📅 Storage duration: depends on the data stored

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Google Maps?

We use Google Maps from Google Inc. on our website. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

Google Maps is an Internet mapping service from Google. Google Maps lets you find exact locations of cities, attractions, accommodations or businesses online using a PC, tablet or app. If companies are represented on Google My Business, other information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site aim to offer you a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where our headquarters are. The directions always show you the best or fastest way to get to us. You can get directions for routes by car, public transport, walking or cycling. For us, providing Google Maps is part of our customer service.

What data does Google Maps store?

In order for Google Maps to fully offer its service, the company must record and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address entered is also saved. However, this data storage happens on the Google Maps websites. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

.

Name: NID

Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ322667719-5

Purpose: NID is used by Google to tailor advertisements to your Google searches. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This means you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.

Expiry date: after 6 months

Note: We cannot guarantee the completeness of the stored data. Changes can never be ruled out, especially when using cookies. In order to identify the cookie NID, a separate test page was created where only Google Maps was integrated.

How long and where is the data stored?

Google servers are located in data centers around the world. However, most of the servers are located in America. For this reason, your data is increasingly stored in the USA. You can read exactly where the Google data centers are located here: https://www.google.com/about/datacenters/locations/?hl=de

Google distributes the data on various storage media. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has specific emergency programs. For example, if there are problems with Google's hardware or a natural disaster shuts down the servers, the data will almost certainly remain protected.

Google stores some data for a set period of time. For other data, Google only offers the option of deleting it manually. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.

How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data introduced in 2019, location and web/app activity information is stored for either 3 or 18 months, depending on your choice, and then deleted. You can also manually delete this data from your history at any time using your Google account. If you want to completely prevent your location tracking, you must pause the “Web and app activity” section in your Google Account. Click “Data and Personalization” and then click the “Activity Settings” option. Here you can turn the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. Under the “Cookies” section you will find the corresponding links to the relevant instructions for the most popular browsers.

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow it or not.

Legal basis

If you have consented to Google Maps being used, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by Google Maps.

We also have a legitimate interest in using Google Maps to optimize our online service. The corresponding legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use Google Maps if you have given your consent.

Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

If you would like to find out more about Google's data processing, we recommend that you read the company's own privacy policy at https://policies.google.com/privacy?hl=de.

Explanation of terms used

We always strive to make our data protection declaration as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal issues. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). But we don't want to use them without explanation. Below you will find an alphabetical list of important terms used that we may not have addressed sufficiently in the previous data protection declaration. If these terms were taken from the GDPR and they are definitions, we will also cite the GDPR texts here and add our own explanations if necessary.

Supervisory authority

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“supervisory authority” means an independent public body established by a Member State in accordance with Article 51;

Explanation: “Supervisory authorities” are always state, independent institutions that are also authorized to issue instructions in certain cases. They serve to carry out so-called state supervision and are located in ministries, special departments or other authorities. There is an Austrian data protection authority for data protection in Austria, while in Germany there is a separate data protection authority for each federal state.

Third

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Third party” means a natural or legal person, public authority, agency or other body, other than the data subject, the controller, the processor and the persons authorized to process the personal data under the direct responsibility of the controller or the processor;

Explanation: The GDPR basically just explains what a “third party” is not. In practice, any “third party” is anyone who also has an interest in the personal data but is not one of the persons, authorities or institutions mentioned above. For example, a parent company can act as a “third party”. In this case, the subsidiary is responsible and the parent company is the “third party”. However, this does not mean that the parent company is automatically allowed to view, collect or store the subsidiary company's personal data.

Responsible person

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, decides on the purposes and means of processing personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;

Explanation: In our case, we are responsible for the processing of your personal data and therefore the “controller”. If we pass on collected data to other service providers for processing, they are “processors”. To do this, an “order processing agreement (AVV)” must be signed.

Representative

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“representative” means a natural or legal person established in the Union, appointed in writing by the controller or processor in accordance with Article 27, to represent the controller or processor in relation to their respective obligations under this Regulation;

Explanation: A “representative” can be anyone who has been appointed in writing by us (controller) or one of our service providers (processor). Companies outside the EU that process data from EU citizens must designate a representative within the EU. For example, if a web analytics provider has its headquarters in the USA, it must appoint a “representative” within the European Union to represent the data processing obligations.

All texts are copyrighted.

Source: Created with AdSimple’s Privacy GeneratorIntroduction and overview

We have written this data protection declaration (version 10.11.2023-322667719) in order to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller - and that of Processors commissioned by us (e.g. providers) – process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.

In short: We inform you comprehensively about the data we process about you.

Privacy policies usually sound very technical and use legal terms. This data protection declaration, however, is intended to describe the most important things to you as simply and transparently as possible. To the extent that it promotes transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. We thereby inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible if you make as brief, unclear and legal-technical statements as possible, as are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information that you didn't know before.

If you still have questions, we would like to ask you to contact the responsible body named below or in the legal notice, follow the existing links and look at further information on third-party sites. You can of course also find our contact details in the Impressum.

Scope of application

This data protection declaration applies to all personal data processed by us in the company and to all personal data that companies commissioned by us (processors) process. By personal data we mean information within the meaning of Article 4 No. 1 GDPR such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this data protection declaration includes:

• All online presences (websites, online shops) that we operate
• Social media presence and email communication
• Mobile apps for smartphones and other devices

In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner within the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following data protection declaration we provide you with transparent information about the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.

As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course access this EU General Data Protection Regulation online on EUR-Lex, the access to the EU -Law, read at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.

We only process your data if at least one of the following conditions applies:

1. Consent (Article 6 Paragraph 1 Letter a GDPR): You have given us your consent to process data for a specific purpose. An example would be saving the data you entered on a contact form.

2. Contract (Article 6 paragraph 1 lit. b GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we need personal information in advance.

3. Legal obligation (Article 6 paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.

4. Legitimate interests (Article 6 paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

Other conditions such as the perception of recordings in the public interest and the exercise of public authority as well as the protection of vital interests generally do not apply to us. If such a legal basis is relevant, it will be shown in the appropriate place.

In addition to the EU regulation, national laws also apply:

• In Austria this is the Federal Law for the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act), or DSG for short.

• The Federal Data Protection Act, or BDSG for short, applies in Germany..

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or body below:

A&G Thermotechnik GmbH

At Trippelsberg 92

40589 Düsseldorf

Email: [email protected]

Telephone: 0176 38 208 475

Storage period

Our general criterion is that we only store personal data for as long as is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased, for example for accounting purposes.

If you wish to have your data deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided we have further information.

Rights under the General Data Protection Regulation

In accordance with Articles 13, 14 GDPR, we inform you of the following rights to which you are entitled so that data is processed fairly and transparently:

• According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If this is the case, you have the right to receive a copy of the data and to know the following information:

       o for what purpose we carry out the processing;

       o the categories, i.e. the types of data that are processed;

       o who receives this data and, if the data is transferred to third countries, how security     can be guaranteed;

       o how long the data will be stored;

       o the existence of the right to rectification, deletion or restriction of processing and the right to object to processing;

       o that you can complain to a supervisory authority (links to these authorities can be found below);

       o the origin of the data if we did not collect it from you;

       o whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile for you.

• According to Article 16 GDPR, you have the right to rectification of data, which means that we must correct data if you find errors.

• According to Article 17 GDPR, you have the right to deletion (“right to be forgotten”), which specifically means that you can request the deletion of your data.

• According to Article 18 GDPR, you have the right to restrict processing, which means that we are only allowed to store the data but not use it any further.

• According to Article 20 GDPR, you have the right to data portability, which means that upon request we will provide you with your data in a common format.

• According to Article 21 GDPR, you have a right to object, which, once enforced, will result in a change to the processing.

        o If the processing of your data is based on Article 6 Paragraph 1 Letter e (public interest, exercise of official authority) or Article 6 Paragraph 1 Letter f (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.

        o If data is used to conduct direct advertising, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing.

        o If data is used to carry out profiling, you can object to this type of data processing at any time. We are then no longer allowed to use your data for profiling.

• According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).

• According to Article 77 GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: you have rights – do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website you can find at https://www.dsb.gv.at/. In Germany there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

North Rhine-Westphalia Data Protection Authority

State Commissioner for Data Protection: Bettina Gayk

Address: Kavalleriestrasse 2-4, 40213 Düsseldorf

Telephone number: 02 11/384 24-0

Email address: [email protected]

Website: https://www.ldi.nrw.de/

Data transfer to third countries

We only transfer or process data to countries outside the scope of the GDPR (third countries) if you consent to this processing or there is other legal permission. This applies in particular if the processing is required by law or necessary to fulfill a contractual relationship and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason why we have data processed in third countries. Processing personal data in third countries such as the USA, where many software manufacturers provide services and have their server locations, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, in the opinion of the European Court of Justice, there is currently only an adequate level of protection for data transfer to the USA if a US company that processes personal data of EU citizens in the USA is an active participant in the EU-US Data Privacy Frameworks is. You can find more information about this at: https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en

Data processing by US services that are not active participants in the EU-US Data Privacy Framework may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. It can also happen that collected data is linked to data from other services from the same provider, provided you have a corresponding user account. If possible, we try to use server locations within the EU, if this is offered.

We will inform you in more detail about data transfer to third countries in the appropriate places in this data protection declaration, if this applies.

Security of data processing

To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In doing so, we make it as difficult as possible for third parties to infer personal information from our data.

Art. 25 GDPR speaks here of “data protection through technology design and through data protection-friendly default settings” and means that one always thinks about security and the corresponding security when it comes to both software (e.g. forms) and hardware (e.g. access to the server room). takes measures. Below we will go into specific measures if necessary.

TLS encryption with https

TLS, encryption and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transmit data over the Internet in a secure manner.

This means that the entire transmission of all data from your browser to our web server is secured - no one can “eavesdrop”.

We have thus introduced an additional security layer and comply with data protection through technical design (Article 25 Paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data.

You can recognize the use of this data transfer protection by the small lock symbol at the top left of the browser, to the left of the internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our internet address.

If you would like to know more about encryption, we recommend searching Google for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

Communication

Communication summary

👥 Affected people: Anyone who communicates with us by phone, email or online form

📓 Processed data: e.g. E.g. telephone number, name, email address, entered form data. You can find more details about the type of contact used

🤝 Purpose: Handling communication with customers, business partners, etc.

📅 Storage period: Duration of the business case and the legal regulations

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. b GDPR (contract), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

If you contact us and communicate by telephone, email or online form, personal data may be processed.

The data will be processed to process and process your question and the related business transaction. The data is stored for as long as the law requires.

Affected people

The above-mentioned processes affect everyone who tries to contact us via the communication channels we provide.

phone

If you call us, the call data will be stored pseudonymously on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can then be sent by email and saved to answer your query. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.

e-mail

If you communicate with us via email, data may be stored on the respective device (computer, laptop, smartphone, etc.) and data may be stored on the email server. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.

Online forms

If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to one of our email addresses. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.

Legal basis

The processing of data is based on the following legal bases:

• Art. 6 Para. 1 lit. a GDPR (consent): You give us your consent to store your data and to continue using it for purposes relevant to the business transaction;
• Art. 6 Paragraph 1 Letter b GDPR (contract): There is a need to fulfill a contract with you or a processor such as. B. the telephone provider or we need to use the data for pre-contractual activities, such as: B. the preparation of an offer;
• Art. 6 Para. 1 lit. f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional framework. For this purpose, certain technical facilities such as: B. E-mail programs, exchange servers and mobile phone operators are necessary in order to be able to operate communication efficiently.

Cookies

Cookies summary

👥 Affected: Visitors to the website

🤝 Purpose: depending on the respective cookie. You can find more details about this below or from the manufacturer of the software that sets the cookie.

📓 Processed data: Depending on the cookie used. You can find more details about this below or from the manufacturer of the software that sets the cookie.

📅 Storage period: depending on the respective cookie, can vary from hours to years

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.

Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically stored in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as: B. Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually because each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “malicious” things. Cookies also cannot access information on your PC.

For example, cookie data might look like this:

Diese Mindestgrößen sollte ein Browser unterstützen können:

Name: _ga

Value: GA1.2.1326744211.152322667719-9

Purpose: Differentiation of website visitors

Expiry date: after 2 years

A browser should be able to support these minimum sizes:

• At least 4096 bytes per cookie
• At least 50 cookies per domain
• At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies

These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes their browser window.

Purposeful cookies

These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website on different browsers.

Targeting cookies

These cookies ensure better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookies

These cookies are also called targeting cookies. They serve to provide the user with individually tailored advertising. This can be very practical, but also very annoying.

Typically, when you first visit a website, you will be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism” .

Purpose of processing via cookies

The purpose ultimately depends on the respective cookie. You can find more details about this below or from the manufacturer of the software that sets the cookie.

Which data is processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the data processed or stored in the following data protection declaration.

Storage period of cookies

The storage period depends on the respective cookie and is further specified below. Some cookies are deleted after less than an hour, others can remain on a computer for several years.

You also have an influence on the storage period. You can delete all cookies manually at any time via your browser (see also “Right to object” below). Furthermore, cookies that are based on consent will be deleted at the latest after you revoke your consent, although the legality of storage remains unaffected until then.

Right to object – how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, deactivating them or only partially allowing them. For example, you can block third-party cookies but allow all other cookies.

If you would like to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can do this in your browser settings:

Chrome: Cookies in Chrome löschen, aktivieren und verwalten

Safari: Verwalten von Cookies und Websitedaten mit Safari

Firefox: Cookies löschen, um Daten zu entfernen, die Websites auf Ihrem Computer abgelegt haben

Internet Explorer: Löschen und Verwalten von Cookies

Microsoft Edge: Löschen und Verwalten von Cookies

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. The best thing to do is to search for the instructions in Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

Legal basis

The so-called “Cookie Guidelines” have existed since 2009. This states that the storage of cookies requires your consent (Article 6 Para. 1 lit. a GDPR). However, there are still very different reactions to these guidelines within the EU countries. In Austria, however, this directive was implemented in Section 96 Paragraph 3 of the Telecommunications Act (TKG). In Germany, the cookie guidelines have not been implemented as national law. Instead, this directive was largely implemented in Section 15 Paragraph 3 of the Telemedia Act (TMG).

For absolutely necessary cookies, even if consent is not given, there are legitimate interests (Article 6 Para. 1 lit. f GDPR), which in most cases are of an economic nature. We want to provide website visitors with a pleasant user experience and certain cookies are often absolutely necessary for this.

If non-essential cookies are used, this will only happen with your consent. The legal basis in this respect is Article 6 Paragraph 1 Letter a GDPR.

In the following sections you will be informed in more detail about the use of cookies if the software used uses cookies.

Customer data

Customer data summary

👥 Affected: Customers or business and contractual partners

🤝 Purpose: Provision of the contractually or pre-contractually agreed services including associated communication

📓 Processed data: name, address, contact details, email address, telephone number, payment information (such as invoices and bank details), contract data (such as term and subject matter of the contract), IP address, order data

📅 Storage period: the data will be deleted as soon as it is no longer required to fulfill our business purposes and there is no legal obligation to retain it.

⚖️ Legal basis: Legitimate interest (Art. 6 Para. 1 lit. f GDPR), contract (Art. 6 Para. 1 lit. b GDPR)

What is customer data?

So that we can offer our service and our contractual services, we also process data from our customers and business partners. This data always includes personal data. Customer data refers to all information that is processed on the basis of a contractual or pre-contractual collaboration in order to be able to provide the services offered. Customer data is all collected information that we collect and process about our customers.

Why do we process customer data?

There are many reasons why we collect and process customer data. The most important one is that we simply need various data to provide our services. Sometimes your email address is enough, but if you purchase a product or service, we also need data such as name, address, bank details or contract details. We also use the data for marketing and sales optimization so that we can improve our overall service for our customers. Another important point is our customer service, which is always very important to us. We want you to be able to come to us at any time with questions about our offers and for this we need at least your email address.

Which data is processed?

Exactly which data is stored can only be shown at this point using categories. This always depends on which services you receive from us. In some cases, you simply give us your email address so that we can, for example, contact you or answer your questions. In other cases, you purchase a product or service from us and for this we need significantly more information, such as your contact details, payment details and contract details.

Here is a list of possible data that we receive and process from you:

• Surname
• Contact address
• E-mail address
• Telephone number
• Birth date
• Payment data (invoices, bank details, payment history, etc.)
• Contract data (term, content)
• Usage data (websites visited, access data, etc.)
• Metadata (IP address, device information)

How long is the data stored?

As soon as we no longer need the customer data to fulfill our contractual obligations and our purposes and the data is no longer necessary for possible warranty and liability obligations, we delete the corresponding customer data. This is the case, for example, when a business contract ends. After that, the limitation period is usually 3 years, although longer periods are possible in individual cases. Of course, we also adhere to the legal retention requirements. Your customer data will definitely not be passed on to third parties unless you have explicitly given your consent.

Legal basis

The legal basis for the processing of your data is Article 6 Paragraph 1 Letter a GDPR (consent), Article 6 Paragraph 1 Letter b GDPR (contract or pre-contractual measures), Article 6 Paragraph 1 Letter f GDPR (authorized interests) and in special cases (e.g. medical services) Art. 9 Para. 2 lit. a. GDPR (Special Categories Processing).

In the case of protecting vital interests, data processing takes place in accordance with Article 9 Paragraph 2 Letter c. GDPR. For the purposes of health care, occupational medicine, medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector, personal data is processed in accordance with Art. 9 Para. 2 lit. H. GDPR. If you voluntarily provide data in the special categories, the processing will take place on the basis of Article 9 Paragraph 2 Letter a. GDPR.

Web Analytics Introduction

Web Analytics Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Evaluation of visitor information to optimize the website.

📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details about this in the web analytics tool used.

📅 Storage period: depends on the web analytics tool used

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Web Analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics for short. Data is collected, which the respective analytical tool provider (also called tracking tool) stores, manages and processes. The data is used to create analyzes of user behavior on our website and make them available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. We will show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data can be stored in cookies.

Why do we do web analytics?

We have a clear goal in mind with our website: we want to provide the best web offering on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand and, on the other hand, make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and us. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All of this information helps us to optimize the website and thus best adapt it to your needs, interests and wishes.

Which data is processed?

Of course, exactly which data is stored depends on the analysis tools used. However, it is usually stored, for example, what content you view on our website, what buttons or links you click on, when you access a page, what browser you use, what device (PC, tablet, smartphone, etc.) you use website you visit or what computer system you use. If you agreed that location data may also be collected, this can also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data such as your name, age, address or email address is stored. All of this data, if collected, is stored pseudonymously. This means you cannot be identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java script code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, other cookies can store data for several years.

Duration of data processing

We will inform you below about the duration of data processing if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, for example in the case of accounting, this storage period can also be exceeded.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we obtained with our cookie popup. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of web analytics, we detect website errors, identify attacks and improve profitability. The legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use the tools if you have given your consent.

Since cookies are used in web analytics tools, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Information about special web analytics tools, if available, can be found in the following sections.

Google Analytics privacy policy

Google Analytics Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Evaluation of visitor information to optimize the website.

📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior and click behavior. You can find more details about this further down in this data protection declaration.

📅 Storage period: individually adjustable, by default Google Analytics stores 4 data for 14 months

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Google Analytics?

On our website we use the analysis tracking tool Google Analytics in version Google Analytics 4 (GA4) from the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is for everyone Google services responsible. Google Analytics collects data about your actions on our website. Through the combination of different technologies such as cookies, device IDs and login information, you as a user can be identified across different devices. This means your actions can also be analyzed across platforms.

For example, if you click on a link, this event is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. Below we will go into more detail about the tracking tool and, above all, inform you about what data is processed and how you can prevent this.

Google Analytics is a tracking tool that is used to analyze traffic on our website. The basis of these measurements and analyzes is a pseudonymous user identification number. This number does not contain any personal data such as name or address, but is used to assign events to a device. GA4 uses an event-based model that captures detailed information about user interactions such as page views, clicks, scrolling, conversion events. In addition, various machine learning functions have been built into GA4 to better understand user behavior and certain trends. GA4 relies on modeling with the help of machine learning functions. This means that based on the data collected, missing data can also be extrapolated in order to optimize the analysis and also to be able to make forecasts.

In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various events that you perform on our website. With GA4's event-based data model, we as website operators can define and track specific events to obtain analysis of user interactions. In addition to general information such as clicks or page views, specific events that are important for our business can also be tracked. Such special events could be, for example, sending a contact form or purchasing a product.

As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These may include, among others, the following reports:

• Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
• Display Reports: Display reports help us analyze and improve our online advertising.
• Acquisition reports: Acquisition reports give us helpful information about how we can attract more people to our service.
• Behavioral reports: This tells us how you interact with our website. We can track the route you take on our site and which links you click on.
• Conversion reports: Conversion is the process in which you take a desired action based on a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are being received by you. This is how we want to increase our conversion rate.
• Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.

In addition to the analysis reports mentioned above, Google Analytics 4 also offers the following functions, among others:

• Event-based data model: This model captures very specific events that may occur on our website. For example, playing a video, purchasing a product or signing up for our newsletter.
• Advanced analytics features: These features allow us to better understand your behavior on our website or certain general trends. For example, we can segment user groups, carry out comparative analyzes of target groups or track your path on our website.
• Predictive modeling: Based on collected data, machine learning can extrapolate missing data that predicts future events and trends. This can help us develop better marketing strategies.
• Cross-platform analysis: Data can be collected and analyzed from both websites and apps. This gives us the opportunity to analyze user behavior across platforms, provided you have of course consented to data processing.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics creates a random, unique ID associated with your browser cookie using a tracking code. This is how Google Analytics recognizes you as a new user and you are assigned a user ID. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

In order to be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is the default for every newly created property. Depending on the property used, data is stored for different lengths of time.

Using identifiers such as cookies, app instance IDs, user IDs or custom event parameters, your interactions are measured across platforms, provided you have consented. Interactions are all types of actions that you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on Google Analytics data unless we as website operators authorize this. Exceptions may occur if required by law.

According to Google, Google Analytics 4 does not log or store IP addresses. However, Google uses the IP address data to derive location data and deletes it immediately afterwards. All IP addresses collected from users in the EU are deleted before the data is stored in a data center or on a server.

Because Google Analytics 4 focuses on event-based data, the tool uses significantly fewer cookies compared to previous versions (like Google Universal Analytics). However, there are some specific cookies used by GA4. These include, for example:

Name: _ga
Wert: 2.1326744211.152322667719-5
Verwendungszweck: Standardmäßig verwendet analytics.js das Cookie _ga, um die User-ID zu speichern. Grundsätzlich dient es zur Unterscheidung der Webseitenbesucher.
Ablaufdatum: nach 2 Jahren

Name: _gid
Wert: 2.1687193234.152322667719-1
Verwendungszweck: Das Cookie dient auch zur Unterscheidung der Webseitenbesucher
Ablaufdatum: nach 24 Stunden

Name: _gat_gtag_UA_<property-id>
Wert: 1
Verwendungszweck: Wird zum Senken der Anforderungsrate verwendet. Wenn Google Analytics über den Google Tag Manager bereitgestellt wird, erhält dieser Cookie den Namen _dc_gtm_ <property-id>.
Ablaufdatum: nach 1 Minute

Name: _ga

Value: 2.1326744211.152322667719-5

Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.

Expiry date: after 2 years

Name: _gid

Value: 2.1687193234.152322667719-1

Purpose: The cookie is also used to distinguish website visitors

Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>

Value: 1

Intended use: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.

Expiry date: after 1 minute

Note: This list cannot claim to be complete, as Google continually changes its choice of cookies. GA4 also aims to improve data protection. Therefore, the tool offers some options for controlling data collection. For example, we can set the storage period ourselves and also control data collection.

Here we show you an overview of the main types of data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly the areas you click on. This gives us information about where you are on our site.

Session duration: Google refers to the time that you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce is when you only view one page on our website and then leave our website again.

Account creation: If you create an account or place an order on our website, Google Analytics collects this data.

Location: IP addresses are not logged or stored in Google Analytics. However, shortly before the IP address is deleted, derivatives for location data are used.

Technical information: Technical information may include, but is not limited to, your browser type, your Internet service provider or your screen resolution.

Source of origin: Google Analytics or we are of course also interested in which website or advertising you came to our site from.

Other data includes contact details, any reviews, playing media (e.g. when you play a video via our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has their servers spread all over the world. You can read exactly where the Google data centers are located here: https://www.google.com/about/datacenters/locations/?hl=de

Your data is distributed on different physical storage media. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyze servers, the risk of service disruption at Google remains low.

The retention period of the data depends on the properties used. The storage period is always determined specifically for each individual property. Google Analytics offers us four options for controlling storage duration:

• 2 months: this is the shortest storage period.
• 14 months: by default, GA4 stores data for 14 months.
• 26 months: you can also save the data for 26 months.
• Data will not be deleted until we delete it manually

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period chosen by us. In this case, the retention period will be reset each time you visit our website again within the specified period.

Once the specified period has expired, the data will be deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can use the browser add-on to deactivate Google Analytics JavaScript (analytics.js, gtag.js) to prevent Google Analytics 4 from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the relevant instructions for the most popular browsers under the “Cookies” section.

Legal basis

The use of Google Analytics requires your consent, which we obtained with our cookie popup. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Analytics, we detect errors on the website, identify attacks and improve profitability. The legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use Google Analytics if you have given your consent.

Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to find out more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/ 6004245?hl=de.

If you want to find out more about data processing, please use the Google data protection declaration at https://policies.google.com/privacy?hl=de.

YouTube Analytics and Reporting API Privacy Policy

We use the web analysis tool YouTube Analytics and Reporting API on our website. The service provider is the American company YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

YouTube also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing.

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, YouTube uses standard contractual clauses approved by the EU Commission (= Article 46, Paragraph 2 and 3 GDPR). These clauses oblige YouTube to comply with the EU data protection level when processing relevant data even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find more information about Google's standard contractual clauses at https://business.safety.google/intl/de/adsprocessorterms/.

Since YouTube is a subsidiary of Google, there is a common data protection declaration. If you would like to find out more about how your data is handled, we recommend the data protection declaration at https://policies.google.com/privacy?hl=de.

Social media introduction

Social Media Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Presentation and optimization of our services, contact with visitors, interested parties, etc., advertising

📓 Data processed: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device and your IP address.

You can find more details about this in the respective social media tool used.

📅 Storage period: depends on the social media platforms used

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Social Media?

In addition to our website, we are also active on various social media platforms. User data can be processed so that we can specifically address users who are interested in us via social networks. In addition, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media are websites and apps through which registered members can produce content, exchange content openly or in specific groups and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and connect online. With our social media presence we can bring our products and services closer to interested parties. The social media elements integrated on our website help you to switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel has the primary purpose of being able to carry out web analyses. The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions can be drawn about your interests using the evaluated data and so-called user profiles can be created. This also makes it possible for the platforms to present you with tailored advertisements. Cookies are usually set in your browser for this purpose and store data about your usage behavior.

We generally assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has decided that in certain cases the operator of the social media platform can be jointly responsible with us within the meaning of Article 26 GDPR. If this is the case, we will point this out separately and work on the basis of a relevant agreement. The essence of the agreement is then reproduced below for the affected platform.

Please note that when you use the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. This may mean that you may no longer be able to easily request or enforce your rights in relation to your personal data.

Which data is processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as telephone numbers, email addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about Your device and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the social media channel you are visiting and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers’ servers. This means that only the providers have access to the data and can give you the appropriate information or make changes.

If you want to know exactly what data is stored and processed by social media providers and how you can object to data processing, you should read the company's respective data protection declaration carefully. If you have any questions about data storage and data processing or want to assert the relevant rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you below about the duration of data processing if we have further information. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is compared with your own user data will be deleted within two days. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, for example in the case of accounting, this storage period can also be exceeded.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since cookies can be used with social media tools, we also recommend our general data protection declaration about cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Legal basis

If you have agreed that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or the cookie guidelines of the respective service provider.

You can find information about specific social media platforms - if available - in the following sections.

Cookie Consent Management Platform Introduction

Cookie Consent Management Platform Summary

👥 Affected: Website visitors

🤝 Purpose: Obtaining and managing consent to certain cookies and thus the use of certain tools

📓 Data processed: Data to manage the cookie settings such as IP address, time of consent, type of consent, individual consents. You can find more details about this in the respective tool used.

📅 Storage period: Depends on the tool used, you have to be prepared for periods of several years

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is a Cookie Consent Management Platform?

We use Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle the scripts and cookies used correctly and safely. The software automatically creates a cookie popup, scans and controls all scripts and cookies, provides you with the necessary cookie consent under data protection law and helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you allow or disallow. The following graphic shows the relationship between browser, web server and CMP.

Why do we use a cookie management tool?

Our goal is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to inform you as much as possible about all the tools and all the cookies that can store and process your data. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we must first know exactly which cookies ended up on our website. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information about them. You can then accept or reject cookies via the consent system.

Which data is processed?

As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent will be saved so that we do not have to ask you every time you visit our website and we can also prove your consent if legally required. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period for your cookie consent varies. This data (such as pseudonymous user ID, time of consent, detailed information on cookie categories or tools, browser, device information) is usually stored for up to two years.

Duration of data processing

We will inform you below about the duration of data processing if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted after you leave the website, others can be stored in your browser for several years. The exact duration of data processing depends on the tool used; in most cases you should be prepared for a storage period of several years. You will usually receive detailed information about the duration of data processing in the respective data protection declarations of the individual providers.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Information about special cookie management tools, if available, can be found in the following sections.

Legal basis

If you agree to cookies, your personal data will be processed and stored via these cookies. If we are allowed to use cookies based on your consent (Article 6 Para. 1 lit. a GDPR), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, a cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient and legally compliant manner, which represents a legitimate interest (Article 6 Para. 1 lit. f GDPR).

Cloud services

Cloud Services Privacy Policy Summary

👥 Those affected: We as website operators and you as website visitors

🤝 Purpose: Security and data storage

📓 Data processed: Data such as your IP address, name or technical data such as browser version

You can find more details about this below and in the individual data protection texts or in the data protection declarations of the providers

📅 Storage period: Most data is stored until it is no longer needed to provide the service

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are cloud services?

Cloud services provide us as website operators with storage space and computing power over the Internet. Data can be transferred to an external system, processed and stored via the Internet. The relevant cloud provider is responsible for managing this data. Depending on the requirements, an individual or a company can choose the storage space size or computing power. Cloud storage is accessed via an API or via storage protocols. API stands for Application Programming Interface and means a programming interface that connects software with hardware components.

Why do we use cloud services?

We use cloud services for several reasons. A cloud service offers us the opportunity to store our data securely. We also have access to the data from different locations and devices, giving us more flexibility and making our work processes easier. Cloud storage also saves us costs because we don't have to build and manage our own infrastructure for data storage and data security. By centrally storing our data in the cloud, we can also expand our fields of application and manage our information much better.

As website operators and as companies, we primarily use cloud services for our own purposes. For example, we use the Services to manage our calendar, to store documents or other important information in the cloud. However, your personal data may also be stored. This is the case, for example, if you provide us with your contact details (such as name and email address) and we store our customer data with a cloud provider. Consequently, data that we process from you can also be stored and processed on external servers. If we offer certain forms or content from cloud services on our website, cookies may also be set for web analysis and advertising purposes. Such cookies also remember your settings (such as the language used) so that you can find your usual web environment the next time you visit our website.

What data is processed by cloud services?

Much of the data we store in the cloud is not personal, but some data is considered personal data according to the GDPR definition. This often involves customer data such as name, address, IP address or telephone number or technical device information. Videos, images and audio files can also be stored in the cloud. How exactly the data is collected and stored depends on the respective service. We try to only use services that handle the data very trustworthy and professionally. In principle, services such as Amazon Drive have access to the stored files in order to be able to offer their own service accordingly. However, the services require permissions such as the right to copy files for security reasons. This data will be processed and managed within the framework of the Services and in compliance with applicable laws. This also includes the GDPR for US providers (via the standard contractual clauses). In some cases, these cloud services also work with third parties who may process data under the direction of and in accordance with privacy policies and other security measures. At this point we would like to emphasize again that all well-known cloud services (such as Amazon Drive, Google Drive or Microsoft Onedrive) obtain the right to have access to stored content in order to be able to offer and optimize their own service accordingly.

Duration of data processing

We will inform you below about the duration of data processing if we have further information. In general, cloud services store data until you or we revoke the data storage or delete the data again. In general, personal data is only stored for as long as is strictly necessary to provide the services. However, a final data deletion from the cloud can take a few months. This is the case because the data is usually not only stored on one server, but is split across different servers.

Right to object

You also have the right and the opportunity to revoke your consent to data storage in a cloud at any time. If cookies are used, you also have the right to withdraw consent. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. We also recommend our general privacy policy about cookies. To find out exactly which data is stored and processed, you should read the data protection declarations of the respective cloud providers.

Legal basis

We use cloud services primarily based on our legitimate interests (Art. 6 Para. 1 lit. f GDPR) in a good security and storage system.

Certain processing, in particular the use of cookies and the use of storage functions, requires your consent. If you have agreed that your data can be processed and stored in cloud services, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). Most services we use set cookies on your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or the cookie guidelines of the respective service provider.

You can find information about special tools - if available - in the following sections.

OneDrive privacy policy

We use OneDrive for our business, which is a file hosting service from Microsoft. The service provider is the American company Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

Microsoft also processes your data in the USA, among other places. OneDrive or Microsoft is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Microsoft also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Microsoft is committed to complying with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find more information about Microsoft's standard contractual clauses at https://learn.microsoft.com/en-us/compliance/regulatory/offering-eu-model-clauses

You can find out more about the data that is processed through the use of OneDrive in the data protection declaration at https://privacy.microsoft.com/de-de/privacystatement.

Online map services introduction

Online Map Services Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: To improve user experience

📓 Processed data: Which data is processed depends largely on the services used. This usually involves IP address, location data, search items and/or technical data. You can find more details about the tools used in each case.

📅 Storage duration: depends on the tools used

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are online mapping services?

We also use online map services as an extended service for our website. Google Maps is probably the service you are most familiar with, but there are also other providers that specialize in creating digital maps. Such services make it possible to display locations, route maps or other geographical information directly via our website. Thanks to an integrated map service, you no longer have to leave our website, for example to view the route to a location. So that the online map works on our website, map sections are integrated using HTML code. The services can then display road maps, the earth's surface or aerial or satellite images. If you use the built-in map offer, data will also be transferred to the tool used and stored there. This data may also include personal data.

Why do we use online mapping services on our website?

Generally speaking, our aim is to offer you a pleasant time on our website. And of course your time will only be pleasant if you can easily find your way around our website and find all the information you need quickly and easily. We therefore thought that an online card system could be a significant optimization of our service on the website. Without leaving our website, you can easily view route descriptions, locations or even sights using the map system. Of course, it's also super practical that you can see at a glance where our company headquarters are, so you can find us quickly and safely. As you can see, there are simply many advantages and we clearly consider online mapping services on our website as part of our customer service.

What data is stored by online mapping services?

If you open a page on our website that has an online map function built in, personal data may be transmitted to the relevant service and stored there. This is usually your IP address, which can also be used to determine your approximate location. In addition to the IP address, data such as entered search terms and longitude and latitude coordinates are also stored. For example, if you enter an address for route planning, this data will also be saved. The data is not stored by us, but on the servers of the integrated tools. You can think of it something like this: you are on our website, but when you interact with a mapping service, that interaction actually happens on their website. In order for the service to function properly, at least one cookie is usually set in your browser. For example, Google Maps also uses cookies to record user behavior and thus optimize its own service and be able to display personalized advertising. You can find out more about cookies in our “Cookies” section.

How long and where is the data stored?

Every online mapping service processes different user data. If we have further information, we will inform you about the duration of data processing below in the relevant sections for the individual tools. In principle, personal data is only retained for as long as is necessary to provide the service. Google Maps, for example, stores certain data for a set period of time, but you have to delete other data yourself. With Mapbox, for example, the IP address is stored for 30 days and then deleted. You see, every tool stores data for a different amount of time. We therefore recommend that you take a close look at the data protection declarations of the tools used.

The providers also use cookies to store data about your user behavior with the map service. You can find more general information about cookies in our “Cookies” section, but you can also find out which cookies can be used in the data protection texts of the individual providers. In most cases, however, this is only an exemplary list and is not complete.

Right to object

You always have the opportunity and right to access your personal data and to object to its use and processing. You can also revoke the consent you have given us at any time. As a rule, the easiest way to do this is to use the cookie consent tool. But there are also other opt-out tools you can use. You can also manage, delete or deactivate possible cookies that are set by the providers used with just a few mouse clicks. However, it may then happen that some functions of the service no longer work as usual. How you manage cookies in your browser also depends on the browser you use. In the “Cookies” section you will also find links to the instructions for the main browsers.

Legal basis

If you have consented to the use of an online mapping service, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by an online mapping service.

We also have a legitimate interest in using an online mapping service to optimize our service on our website. The corresponding legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use an online mapping service if you have given your consent. We definitely want to record this again at this point.

Information about special online map services - if available - can be found in the following sections.

Google Maps privacy policy

Google Maps Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Optimization of our service

📓 Processed data: Data such as search terms entered, your IP address and also the latitude and longitude coordinates.

You can find more details about this further down in this data protection declaration.

📅 Storage duration: depends on the data stored

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Google Maps?

We use Google Maps from Google Inc. on our website. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

Google Maps is an Internet mapping service from Google. Google Maps lets you find exact locations of cities, attractions, accommodations or businesses online using a PC, tablet or app. If companies are represented on Google My Business, other information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site aim to offer you a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where our headquarters are. The directions always show you the best or fastest way to get to us. You can get directions for routes by car, public transport, walking or cycling. For us, providing Google Maps is part of our customer service.

What data does Google Maps store?

In order for Google Maps to fully offer its service, the company must record and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address entered is also saved. However, this data storage happens on the Google Maps websites. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

.

Name: NID

Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ322667719-5

Purpose: NID is used by Google to tailor advertisements to your Google searches. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This means you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.

Expiry date: after 6 months

Note: We cannot guarantee the completeness of the stored data. Changes can never be ruled out, especially when using cookies. In order to identify the cookie NID, a separate test page was created where only Google Maps was integrated.

How long and where is the data stored?

Google servers are located in data centers around the world. However, most of the servers are located in America. For this reason, your data is increasingly stored in the USA. You can read exactly where the Google data centers are located here: https://www.google.com/about/datacenters/locations/?hl=de

Google distributes the data on various storage media. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has specific emergency programs. For example, if there are problems with Google's hardware or a natural disaster shuts down the servers, the data will almost certainly remain protected.

Google stores some data for a set period of time. For other data, Google only offers the option of deleting it manually. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.

How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data introduced in 2019, location and web/app activity information is stored for either 3 or 18 months, depending on your choice, and then deleted. You can also manually delete this data from your history at any time using your Google account. If you want to completely prevent your location tracking, you must pause the “Web and app activity” section in your Google Account. Click “Data and Personalization” and then click the “Activity Settings” option. Here you can turn the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. Under the “Cookies” section you will find the corresponding links to the relevant instructions for the most popular browsers.

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow it or not.

Legal basis

If you have consented to Google Maps being used, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by Google Maps.

We also have a legitimate interest in using Google Maps to optimize our online service. The corresponding legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use Google Maps if you have given your consent.

Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

If you would like to find out more about Google's data processing, we recommend that you read the company's own privacy policy at https://policies.google.com/privacy?hl=de.

Explanation of terms used

We always strive to make our data protection declaration as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal issues. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). But we don't want to use them without explanation. Below you will find an alphabetical list of important terms used that we may not have addressed sufficiently in the previous data protection declaration. If these terms were taken from the GDPR and they are definitions, we will also cite the GDPR texts here and add our own explanations if necessary.

Supervisory authority

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“supervisory authority” means an independent public body established by a Member State in accordance with Article 51;

Explanation: “Supervisory authorities” are always state, independent institutions that are also authorized to issue instructions in certain cases. They serve to carry out so-called state supervision and are located in ministries, special departments or other authorities. There is an Austrian data protection authority for data protection in Austria, while in Germany there is a separate data protection authority for each federal state.

Third

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Third party” means a natural or legal person, public authority, agency or other body, other than the data subject, the controller, the processor and the persons authorized to process the personal data under the direct responsibility of the controller or the processor;

Explanation: The GDPR basically just explains what a “third party” is not. In practice, any “third party” is anyone who also has an interest in the personal data but is not one of the persons, authorities or institutions mentioned above. For example, a parent company can act as a “third party”. In this case, the subsidiary is responsible and the parent company is the “third party”. However, this does not mean that the parent company is automatically allowed to view, collect or store the subsidiary company's personal data.

Responsible person

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, decides on the purposes and means of processing personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;

Explanation: In our case, we are responsible for the processing of your personal data and therefore the “controller”. If we pass on collected data to other service providers for processing, they are “processors”. To do this, an “order processing agreement (AVV)” must be signed.

Representative

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“representative” means a natural or legal person established in the Union, appointed in writing by the controller or processor in accordance with Article 27, to represent the controller or processor in relation to their respective obligations under this Regulation;

Explanation: A “representative” can be anyone who has been appointed in writing by us (controller) or one of our service providers (processor). Companies outside the EU that process data from EU citizens must designate a representative within the EU. For example, if a web analytics provider has its headquarters in the USA, it must appoint a “representative” within the European Union to represent the data processing obligations.

All texts are copyrighted.

Source: Created with AdSimple’s Privacy Generator